Consumer Attitude towards M-Commerce: The Perceived Level of Security and the Role of Trust
نویسندگان
چکیده
The emerging industry of mobile commerce (M-commerce), while being a complex and with uncertain environment is influencing businesses and consumers engagement at both national and international levels. The objectives of this research are to: (1) investigate the degree to which various trust and information security factors influence consumer to engage in mobile commerce, and (2) identify key drivers of intention to use M-commerce. The study is based on literature revision, and a survey that was conducted on 268 individual mobile users in the USA. The results identify several factors that have significant influence on trusting mobile commerce. The results show that previous Internet shopping experience associated with frequency and extent of mobile use have significant influence on trusting M-commerce and the intention to use it. This study, therefore, aims to enhance understanding of consumer behavior regarding M-commerce.
منابع مشابه
Identification of factors influencing building initial trust in e-commerce
Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a websi...
متن کاملProduct Positioning as a Moderator for Halal Cosmetic Purchase Intention
Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...
متن کاملPerceived information security, financial liability and consumer trust in electronic commerce transactions
Electronic commerce (EC) transactions are subject to multiple information security threats. Proposes that consumer trust in EC transactions is influenced by perceived information security and distinguishes it from the objective assessment of security threats. Proposes mechanisms of encryption, protection, authentication, and verification as antecedents of perceived information security. These m...
متن کاملThe Impact of E-Commerce Security, and National Environment on Consumer adoption of Internet Banking in Malaysia and Singapore
One of the haunting problems of Internet banking in Malaysia is the slow in acceptance of this innovative distribution channel for banking products and services. This paper addresses the perceived e-commerce security influence on adoption of Internet banking, and the role of national environmental factors such as attitude, subjective norms, and perceived behavioral control factors towards adopt...
متن کاملA Study on the Factors That Influence the Consumers Trust on Ecommerce Adoption
The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its consumers’ sensitive personal data. Consumers’ lack of acceptance in electronic commerce adoption today is not merely due to the concern on security and privac...
متن کامل